project

To write an essay based on 2 hours research at about one content rich A4 page Delivery in form of a pdf
 * Objective**

Choose one of the levels discussed (technical, SEO, Metatags, Landing pages = Level 1; web2.0 business models = Level 2; AR strategy = Level 3) for a business of your choice. Describe in short your business objective and at lifecycle stage your enterprise.
 * Topic**

June 15, 2010 send to l.ritzel@imi-luzern.com Add grading form from GGSB admin with your file
 * Deadline**

**Situation Analysis** 0 - No understanding of current business / 10 - Thorough understanding of current business climate **Argument conviction** 0 - Lack of synthesis with business objective / 10 - Compelling demonstration of benefits to business **Implementation of next level and flow** 0 - poor methodology / structure in getting off the ground / 10 - best practices for implementation and striking clear to follow **Quality of Research** 0 lack of supported info / 10 support info clearly visible
 * Grading scale** as a combination of all 3 proposals ( pls disagree within the next day june 10 at 2400, else apply):

suggested grading scale by green team

Using concepts that apply to the business scenario chosen ||
 * GREEN TEAM **
 * || ** 0 - 3 ** || ** 4 -7 ** || ** 8 - 10 ** ||
 * ** Situation Analysis ** || No understanding of current business ||  || Thorough understanding of current business climate ||
 * ** Viable options ** || Limited options of viable eMarketing options ||  || Extended list of viable eMarketing options based on business situation ||
 * ** Appropriate Application to business ** || Using concepts that do not or should not apply to the business scenario ||  ||
 * ** Argument conviction ** || Lack of synthesis with business objective ||  || Compelling demonstration of benefits to business ||
 * ** Focus ** || Shallow understanding of eMarketing ||  || Deep understanding of eMarketing ||

suggestions by tribe's tribe

1. Description of business 10 - clear / 0 - vague

2. Definition of current level10 - accurage, unbiased assessment / 0 - details left out, unclear

3. Definition of next level10 - knowleable and intutive next steps / 0 - unclear, poor evidence

4. Implementation of next level 10 - best practices for implementation / 0 - poor methodology in getting off the ground

5. Analyzing success of next level10 - using concepts given to us to ensure success of implementation / 0 - poor use, bad examples of resources to analyze

suggestions by tribe4.0

Creativity of ideas 10 - original idea / 0 - existing idea

Flow of Paper 10 organized / 0 unorganized

Practicality 10 possible / 0 impossible

Relevance of Proposal 10 relevant / 0 irelevant

Quality of Research 10 supported info - 0 lack of supported info