entrepreneurship09


 * Intro**

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Marketing on the Internet, partly based on dynamic presentation tool at []

There was a job add in the news which read like this:

//**Wanted:**



Person to be part of our marketing team and facilitate ongoing conversation with online customers, bloggers, friends and foes, and influencers. Be the online eyes and ears of our brand and blog, digg, tweet and bleep. Monitor online chatter and create new content to boost our reputation and site traffic. Define content, develop messaging, send 140-character messages, respond to posts, produce snappy web videos, blogs and other technologies. Must be storyteller at heart and know when to step-up the conversation and steer it constructively. Know your way around online and be proactive at trying new tools. Project the voice of our hotelschool with genuine sincerity and authenticity. Tag everything anytime.//

What is such a social media manager doing? and Why in marketing? What skills should he/she bring along

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 * Competencies** : Has multiple avatars, has more than 500 friends in facebook, is known to Google, watches TED, reads Wired, subscribes to Trendwatching.com //and loves Metallica// :-) playing the guitar as well as them .. at least in GuitarHero version


 * __After reading it. i send my CV and now i work there - IMI University Centre :-)__**

Slides A0 - **promote a website through metatags; usage of google adwords and analytics, pay per click marketing** SEO and the hidden world of a website – the technical backbone of a website, beyond design techniques but into customers perception, market watch, the world wide and the local internet. Keywords and tagging – the importance of tags in today’s internet, the ability to read trends and customers behavior to succeed with your website. Users themselves create value through tagging. Rules and regulations, do’s and don’ts for SEO in a borderless internet – some of the creative ideas which seem to make sense but are no go’s

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It’s a google world, google sets new standards of global branding and imagine. Today one of the most powerful companies in opinion building Google ranking the new world standard for business success in cyberspace or what is the problem of all Britney Spears being the most important woman in the internet? Google invents pay per click and reinvents advertisment. Looking at the details on how google adwords works.
 * Slides B0 - · gobal marketing positioning in google **

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Web 2.0 opens up a new are of marketing, the inclusion of the audience, the social feedback systems, the trust into the unknown out there. The Net Gen client, so different from all the generations before. Memberfeeling in todays marketing. Digital footprints everywhere for successful branding. Viral marketing through movies, games. Content becomes king. Twitter the latest killer application, the why, the how and the now. Web2.0 contributes as well to image
 * Slides C0 & C1- how to use latest web applications, specifically web2, for marketing **